Friday, July 25, 2008

Something Up at BMW Toronto?

Although I've never shopped there, I like the fact that BMW Toronto seems to do alot for its customers and Beemer riders in general. From tech days to track days, group rides and social get-togethers - they always seem to have something going on. I know this because I get the newsletter every other week or so.

The latest edition, however, was a bit cryptic:

"Dear Valued BMW Toronto Client,

We regret to inform you that the seminar scheduled for this evening has been postponed until further notice.

BMW Toronto has undergone an ownership change in the past two weeks. As a result, there are several organizational and process changes that are currently underway.

We will continue to strive for improvement in the level of service that you have grown accustomed to at BMW Toronto. We truly appreciate your patience and understanding as we adjust to make ourselves a better organization to meet the needs of your Motorrad experience.

We sincerely apologize for an inconvenience that this may cause. Please feel free to contact us for any questions that may arise.

Thank you for your continued patronage.

Tim Sarch & the BMW Toronto Motorrad Team

Hmmm. Could BMW Toronto be adopting the same attitude as other single-brand mega-dealers? 90% of all effort goes to selling cars, with 10% for whatever else they've got (motorcycles, atv, snowmobiles, etc...).

I've also noticed that Honda has opened a PowerHouse™ dealer in Bathurst, NB where you can shop for a Civic while also perusing the collection of CBR's. I don't mind the concept of an all-in-one dealership, as long as the level of service offered to motorcyclists remains up to par with what I can get at smaller shops.


Anonymous said...

BMW Toronto's retail business was purchased by the owner of Parkview BMW & BMW Waterloo. Reg Quinn is the owner's name.

Anonymous said...

true. a salesman told me parkview bought it. its a boiler room to work there but customers are happy. not sure about the monopoly of everything bmw south of the 401 however.